In these days millions of people want to know- what is search engine optimization? If you also then you have reached at right place.

We will discuss here about search engine optimization. So let’s know about it:

It's a process that helps you to make any website perform better in search engines (Google, Bing, yahoo Etc), so that more people can find it more easily. Search engine optimization (SEO) can be done at several other platform like Marketplace (Amazon, Flipkart, Meesho, Jio mart Etc), youtube videos and images.

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google, Bing and Yahoo. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

 

In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the "organic search results". Traffic that comes via SEO is often referred to as "organic search traffic" to differentiate it from traffic that comes through paid search.

Search engine optimization popularly known in short as SEO.

 

The benefits of SEO (Search engine optimization)-

Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. 

 

Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. 

For example, for a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3% of searchers click beyond the first page of search results. Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potentially business.

 

Because of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page (SERP) than their competitors. This is where SEO comes in.

 

How SEO (Search engine optimization) works?

Search engines such as Google/yahoo/Bing use an algorithm or set of rules to determine what pages to show for any given query. These algorithms have evolved to be extremely complex, and take into account hundreds or even thousands of different ranking factors to determine the rankings of their SERPs. However, there are three core metrics that search engines evaluate to determine the quality of a site and how it should rank:

 

How do search engines actually work?

Search engines are used by people when they have a query and are searching online for the answer. 

 

Search engine algorithms are computer programmes that look for clues to give searchers the exact results they are looking for. Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. 

Step 1: Search Engine Crawling

Step 2: Search Engine Indexing

The second step is indexing. Indexing is when a search engine decides whether or not it is going to use the content that it has crawled. If a crawled web page is deemed worthy by a search engine, it will be added to its index. This index is used at the final ranking stage. 

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